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14 innovators shape the future of the café+co Group

14 innovators shape the future of the café+co Group

What characterises innovators? Innovators are people who stand out due to their curiosity and creativity. They question the status quo and are constantly looking for new solutions. Courage is a key characteristic, as they are prepared to take risks and make decisions even in the face of uncertainty.

They are driven by a strong vision as well as the ability to inspire others and get them excited about their ideas. Their tenacity enables them to overcome obstacles and consistently realise their ideas, making them key drivers of progress and change.

How did we find our innovators?


We took a different and new approach in the café+co Group by asking colleagues to apply for the project - internationally and interdisciplinary. In doing so, we deliberately broke with standard practice, which involves managers nominating people who are then ‘allowed’ to work on the project.

When employees apply voluntarily, they show their passion and bring intrinsic motivation with them. This creates room for openness and encourages creativity - the basic ingredients for our strategy process.

Our success proves us right!


The work of this project team, the café+co Explorer, inspires us and illustrates the enormous added value that interdisciplinary and international teams bring to our company. Working together as equals across all hierarchies shows us that it is within our own power to develop the café+co Group further together.