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A comprehensive strategy process as the basis for our vision

A comprehensive strategy process as the basis for our vision

For the future is initially nothing other than the idea of a time that is not yet. And if we visualise what we want to achieve and create in the future, we will consciously and unconsciously take steps to get closer to this vision. This also explains why it is so important to have a vision of where we want to go, both as individuals and as a company.

No coffee brewing, but a comprehensive strategy process

We dared to look into the crystal ball together across all business divisions.But this was no simple coffee brew reading! No, it was a concrete initiative that creates resilience and flexibility for the future. What challenges will we face in two, five, maybe even ten years' time? What decisions will we have to make? These are questions that we have asked ourselves as part of the café+co Explorer strategy process in order to be prepared for the future.

The tool of choice - the scenario method

The scenario method is a strategic tool for preparing for different possible futures. Instead of creating a single forecast, you develop several narrative scenarios that depict different developments. This promotes flexibility, as you can react better to unexpected changes, and strengthens creative thinking by visualising new opportunities and risks. The scenario method also promotes teamwork and communication, as different perspectives are incorporated. In this way, the method helps to overcome uncertainties and proactively approach the future by considering and preparing for a variety of possibilities.